The Superbowl came and went. While the event may not appeal to you if you have no interest in American football, it also plays host to a range of teaser trailers. Lets be honest, most of you reading this probably only care about the the trailers. All the big studios try to get their spot on the billing, and looking at the amount of money you have to pay to get yours aired, it isn’t cheap!
We all knew Marvel were going big at the Super Bowl this year, with both Captain Marvel and Avengers: Endgame to promote. I can’t help but feel that the focus, on the whole, is on Avengers and not Captain Marvel. This is not unexpected, but with Captain Marvel hitting cinemas first, you would hope that this fact does not get forgotten and the film is given the time and attention it deserves.
We’ve hand picked a range of teasers covering different genres. From horror to animation, the beauty of the teasers at the Superbowl is that is caters for a wide audience. So without further ado, lets get to it!
We get glimpses of the world after ‘the snap’. Empty streets and buildings. The cold, harsh colour palette matching the defeated tone of the voice over and mood. It’s really interesting to see our second look at the Avengers hitting rock bottom. It’s more doom and gloom, not hitting hard with the big set pieces and bright colours. The contrast from the previous movies is startling, but this is necessary to continue to create the notion that there is no hope.
It was great to see the likes of Rocket walking with the remaining Avengers. It was also great to see Hawkeye (Ronin) in the red light, signifying his anger and new approach now that his family is gone. The most important thing to take away from this trailer is when, it appears, that Cap’ is strapping on his shield. Fans are desperate to see him wield the classic shield once again. And who knows? Maybe for the final time.
Game Of Thrones (Budweiser)
I cant stand the whole “Dilly Dilly” thing. The advert winds me up something chronic. HOWEVER, Budweiser have managed to knock it out of the park with their TV advert based on Game of Thrones.
The advert is essentially a spoof of ‘The Mountain and the Viper’ (S4 E8). The Bud Light knight takes on a mystery opponent in a jousting competition. Turns out that mystery opponent is in fact Ser Gregor Clegane AKA The Mountain! This was a great twist. To have The Mountain then re-create the eye gouging scene from the show, all implied just out of shot of course, was really well done. The funniest moment, however, was when one of the audience members replicates the ‘Ellaria Sand scream face’. The fact that they gender swapped it was another subtle touch. Of course it wouldn’t be a Game of Thrones promo without some Dragon action! The arena is set on fire as the dragon flies away.
It’s not long until Captain Marvel hits cinemas, and while this teaser gave us nothing we haven’t already seen, it still did the job in reminding us that we will be getting a new Marvel property very soon.
The voice over was the main focus, matching the visual imagery in the trailer. The concept of getting faster, stronger. The idea that this is a journey and continued transition of who Carol is. I like this. They are really nailing this tone, this empowerment. She needs to be built up as the strongest and next leader of the Avengers. They once again used the footage of Carol in space, and again it still doesn’t look great. I hope they are holding onto the the finished thing and keeping it for the movie. It still looks unfinished.
Jordan Peele’s ‘Get Out’ gained universal critical acclaim and was a huge hit with audiences, and rightfully so. When it was announced that Peele was working on fully fledged horror movie, the world paid attention.
The concept of a family terrorised by their doppelgangers is very intriguing. And if this teaser trailer is anything to go by, this could be one of the scariest films you’ll see this year! The child running down the hallway with long arms is a striking image, reminiscent of the alleyway scene from A Nightmare on Elm Street.
Toy Story 4
This was an extended scene showing Buzz and two of the new characters as prizes on a fair ground stall. The humour is vintage Toy Story and while I still question the need for a fourth installment in the franchise, you can’t help but feel a little excited at the same tine.
Starting with “You’ve Got A Friend In Me” is always going to get your attention, I just hope that this fourth movie does the series justice and that the magic is still there.
In similar fashion to Toy Story 4, it looks like we will be getting two animated films set in and around a theme park this year!
The character design looks really interesting and the premise, a theme park created by the imagination of a young girl, is also very intriguing. It has a lot of potential to be a real big family hit. The cast may not be packed full of too many big names, but with the likes of John Oliver attached, it’s got my attention.
Fast & Furious Presents: Hobbs & Shaw
Fans of the Fast & Furious franchise are looking forward to this one!
Tonally, it comes across as a buddy-comedy, and in Dwayne Johnson and Jason Statham, you feel like this is a really good fit. Statham never gets the credit he deserves when it comes to his comedic roles, so hopefully this will be an eyeopener for some. Having Idris Elba in your movie as main villain is also another big plus. As someone who is not interested in the series, I’ve only seen a few of them, this movie actually has peaked my interest. So it definitely has that wider appeal.
Overall it was a mixed bag. There was some good, some bad. Obviously the hype for Avengers: Endgame is the one that got everybody talking. I think the Us spot performed well and Budweiser’s Game of Thrones parody was nicely done.
So who stole the Super Bowl for you? Let us know your favourite spot in the comments.