Has Marvel Fired The First Shot At The DCEU?

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By Ben Wright (@iamzavagno | www.xgeeks.co.uk)

With the unexpected release of the second Captain America: Civil War trailer at the weekend, are Marvel taking aim at DC’s impeding release of Batman V Superman: Dawn of Justice? (SPOILERS AHEAD)

With the third Cap’ film not out for another two months, and with Batman v Superman over a week away from release, there does seem to be something more to this trailer release than meets the eye.

First of all, it’s worth mentioning that the trailer for Civil War was epic, but it was basically a re-hash, in terms of tone, of the first trailer. All that was added were some, very cool, new fight scenes and dialogue. (Special mention goes to Ant-Man riding the arrow though!)

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With all of this in mind, was a second trailer at this moment in time really just about promoting the movie? Or did Marvel want to give DC a friendly reminder that they have been the big fish at the box office?

The thing that got everyone talking about Captain America: Civil War was the homecoming, and debut in the MCU, of Spider-Man. Everything about him looked great, from the eyes to the old-school outfit. Bu here’s the thing, did we really need to see him in this second trailer?

Has this massive reveal now deflated the moment when he finally shows up in the movie? Some will say it has, but on reflection it totally switched the tone of the trailer and created an internet buzz that hasn’t been seen in a long time when it comes to comic book movies.

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It’s interesting that his appearance at the end of the trailer has managed to single handedly take all the focus away from DC, espeically when the film in question features two of the most icon comic book characters of all time. Whether or not this was an intentional maneuver or not by Marvel, it worked. Because all the talk is now on Spiderman and Captain America: Civil War.

It goes without saying, that Batman v Superman: Dawn of Justice is going to make a lot money. And whether or not Marvel have intentionally have fired a little warning shot or not, the hype behind the film is still pretty high. It just begs the questions, could the hype have been even higher if Marvel didn’t let loose that friendly neighbourhood Spider-Man?

Batman v Superman: Dawn of Justice hits cinemas March 25th 2016.

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